April 17, 2025 - 14:43
Willa Bennett is on a mission to breathe new life into established media brands by integrating principles of whole-brain parenting into their operations. In a landscape where traditional publishing faces numerous challenges, Bennett believes that adopting a more holistic approach to creativity and engagement can foster innovation and resilience within these legacy powerhouses.
Bennett emphasizes the importance of nurturing both the analytical and creative aspects of the workforce, akin to how parents support their children's development. By encouraging a culture that values emotional intelligence alongside critical thinking, she aims to create a more dynamic and adaptable environment for media professionals. This strategy not only enhances collaboration but also empowers teams to think outside the box, ultimately leading to more compelling content.
As Bennett continues to implement these principles, she hopes to inspire a new generation of media leaders who can navigate the complexities of the digital age while honoring the rich traditions of their predecessors. The fusion of parenting techniques with media strategy may just be the key to securing a thriving future for legacy brands.
